The Big Picture
At The Roc is a platform that sells app access and services. Organizers use the platform to create events, manage registrations, and accept payments through their own payment processor. Event funds flow directly to the organizer — the platform is not the merchant of record for event payments.
For Attendees
Browse Events
Visit the Browse page to discover upcoming events. Filter by type, location, or keyword.
Select Tickets
Choose the ticket type(s) and quantity you want. You'll see the price breakdown including any applicable taxes.
- •Free events don't require payment — just register.
- •Paid events show the subtotal, any discounts, and tax (if the organizer applies it).
Complete Registration
Sign in (or create an account) and complete payment if required. You'll receive a confirmation email with your registration details.
- •Your payment goes directly to the event organizer through their payment processor.
- •For refund or cancellation requests, contact the event organizer directly.
For Organizers
Get Your Membership
Sign up for a membership to access the platform's event management tools.
Complete Your Organizer Profile
Set up your organization name, contact information, and support details. This information appears on your event pages.
Connect Your Payment Processor
Go to Settings and connect your Stripe account. This is required before you can publish paid events.
- •Click "Connect Stripe Account" in your Settings page.
- •You'll be redirected to Stripe to complete the onboarding process.
- •Once connected, registration payments will be deposited directly into your Stripe account.
- •A small platform service fee is deducted automatically.
Create Your Event
Fill in your event details — title, date, venue, description, and images. Set up ticket types with pricing.
- •You can create multiple ticket types (e.g., General, VIP, Early Bird).
- •Set prices for each ticket type, or leave at $0 for free events.
- •Set registration open/close dates and maximum capacity.
Configure Tax (Optional)
If your local requirements call for it, enable the tax toggle and set your tax rate and label.
- •Use the "Apply tax?" toggle in the event creation form.
- •Enter your tax rate (e.g., 8.25%) and a label (e.g., "Sales Tax").
- •The tax line will appear on the attendee's checkout summary.
- •You are responsible for determining whether tax applies and for remitting it.
- •Check your local requirements before collecting tax.
Publish & Manage
Your event goes live immediately. Monitor registrations, manage attendees, and create discount codes from your dashboard.
How Payments Work
Platform Fees
Your subscription and setup/maintenance fees are paid to the platform for app access and services. The platform is the merchant for these charges.
Event Registration Payments
When attendees pay for your event, funds flow through your connected Stripe account and are deposited directly to you. The platform does not receive or hold these funds.
Platform Service Fee
A small percentage service fee is automatically deducted from each event registration payment. This fee covers payment processing infrastructure and platform services. The fee is deducted before funds are deposited to your account — you don't need to send it separately.
Tax Configuration Guide
The platform provides an optional tax field and toggle. Here's how to use it:
- • Tax line added to registration checkout
- • Tax rate and label shown to attendees
- • Total includes subtotal + tax
- • Organizer collects and remits tax
- • No tax line shown
- • Attendees pay the ticket price only
- • Default for new events
Important: The platform does not provide tax advice. Check your local requirements before collecting tax. You are responsible for determining whether tax applies and for configuring the correct rate. Consult a qualified tax professional for guidance.
Who Handles What
| Area | Platform | Organizer | Processor |
|---|---|---|---|
| App access fees | Collects subscription + setup fees | Pays platform fees | — |
| Event creation | Provides tools & registration setup | Creates events & manages content | — |
| Event payments | Does not receive or settle | Connects account & receives funds | Processes & deposits |
| Tax | Provides optional field & reminder | Decides if tax applies & configures | May process tax details |
| Refunds & disputes | Supports app workflow questions | Handles attendee/event policies | Handles chargebacks & settlement |
Frequently Asked Questions
Do I need to connect a payment processor for free events?
No. If all your ticket types are free ($0), you don't need to connect Stripe. Attendees can register without any payment.
When do I receive the event registration funds?
Funds are deposited to your connected Stripe account according to Stripe's standard payout schedule (typically 2 business days).
Can I offer discount codes?
Yes! Go to your Organizer Dashboard and use the Discount Codes feature. You can create percentage or fixed-amount discounts with usage limits and expiration dates.
What if an attendee wants a refund?
Since you are the merchant of record, refund requests should be directed to you. You can process refunds through your Stripe dashboard.
Do I need to collect tax?
That depends on your local tax laws. The platform provides a tax toggle and rate field, but you are responsible for determining whether tax applies. Consult a tax professional if unsure.
How is the platform service fee calculated?
A small percentage is deducted from each event registration payment before the funds are deposited to your account. This is shown transparently in your dashboard.
Ready to get started?